b a b Analyse two benefits to a business of setting marketing objectives.

Sure, here are two benefits to a business of setting marketing objectives:

1. Direction and Focus: Setting marketing objectives provides a clear direction for the marketing team. It helps them understand what they are aiming to achieve and how they are going to do it. This focus can increase efficiency as resources and efforts are directed towards achieving specific goals.

2. Measurement and Control: Marketing objectives provide a standard against which performance can be measured. This allows the business to monitor progress and make necessary adjustments to stay on track. It also provides a means of control as it helps identify areas of underperformance that need attention.