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Which of these is NOT a macroenvironmental factor that directly influences a firm?Multiple choice question.TechnologyLaws and RegulationsDemographicsCompetitionCulture

Question

Which of these is NOT a macroenvironmental factor that directly influences a firm?Multiple choice question.TechnologyLaws and RegulationsDemographicsCompetitionCulture

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Solution

The correct answer is Competition. This is not a macroenvironmental factor. Macroenvironmental factors are external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. Competition, however, is considered a microenvironmental factor because it directly relates to the immediate environment of an organization and affects its ability to serve its customers.

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