The development of the "Air Jordan" brand by Nike is an example of Product innovation.

Here's why:

1. Product Innovation: This involves creating a new product or improving an existing product in a way that it appears new or unique to customers. In the case of "Air Jordan", Nike collaborated with Michael Jordan to create a new line of shoes, which was a new product at that time.

2. Service Innovation: This would involve changes in the service delivery process, customer interaction, or service offerings. Nike's development of "Air Jordan" was primarily a product, not a service.

3. Business Model Innovation: This involves changes in the way a company operates, such as its revenue model, supply chain, or target customer segment. The "Air Jordan" brand didn't change Nike's business model.

4. Marketing Innovation: This involves changes in the way a company promotes its products or brands. While the "Air Jordan" brand was certainly marketed in innovative ways, the development of the brand itself is more accurately described as a product innovation.

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The development of the "Air Jordan" brand by Nike is an example of Product innovation.

Here's why:

1. Product Innovation: This involves creating a new product or improving an existing product in a way that it appears new or unique to customers. In the case of "Air Jordan", Nike collaborated with Michael Jordan to create a new line of shoes, which was a new product at that time.

2. Service Innovation: This would involve changes in the service delivery process, customer interaction, or service offerings. Nike's development of "Air Jordan" was primarily a product, not a service.

3. Business Model Innovation: This involves changes in the way a company operates, such as its revenue model, supply chain, or target customer segment. The "Air Jordan" brand didn't change Nike's business model.

4. Marketing Innovation: This involves changes in the way a company promotes its products or brands. While the "Air Jordan" brand was certainly marketed in innovative ways, the development of the brand itself is more accurately described as a product innovation.

Knowee AI · Accepted Answer

The development of the "Air Jordan" brand by Nike is an example of Product innovation.

Here's why:

1. Product Innovation: This involves creating a new product or improving an existing product in a way that it appears new or unique to customers. In the case of "Air Jordan", Nike collaborated with Michael Jordan to create a new line of shoes, which was a new product at that time.

2. Service Innovation: This would involve changes in the service delivery process, customer interaction, or service offerings. Nike's development of "Air Jordan" was primarily a product, not a service.

3. Business Model Innovation: This involves changes in the way a company operates, such as its revenue model, supply chain, or target customer segment. The "Air Jordan" brand didn't change Nike's business model.

4. Marketing Innovation: This involves changes in the way a company promotes its products or brands. While the "Air Jordan" brand was certainly marketed in innovative ways, the development of the brand itself is more accurately described as a product innovation.

Nike's development of the "Air Jordan" brand is an example of this type of innovation:1 pointProduct innovationService innovationBusiness model innovationMarketing innovation

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