______ allows advertisers to use customer-related data to develop, use and evaluate targeted communications and suggestions.

Consider the company, service, or product you chose in this reflection:How could it use data to improve customer experience?What kinds of data would it need to collect? How could insights from that data solve a problem?

__________________: One of the primary advantages of digital advertising and marketing is the ability to target specific audiences with personalized messaging.Answer instructionsGreater EngagementCost-EffectiveTarget AdvertisingMeasurable Results

Question 1What do businesses use marketing data for?1 pointTo run campaigns on different platforms To answer questions clearly by drawing on real customer behaviors and interactions To measure how successful a business is in its effort to reach a business or marketing goalTo provide a clear picture of the raw numbers

How will you capture the attention of customers?Question 1Answer1.Capture the ‘search’ data of the customers 2.Custom offer and advertise based on the customers' digital assets and online/offline activities3.Process the customer information 4.Send alerts based on their search data

How can behavioral data be used for targeted marketing?  A. By personalizing product recommendations and offers  B. By tracking website traffic and user behavior  C. By analyzing financial performance and profitability  D. By monitoring employee performance and engagement