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A firm is planning on entering into a new foreign market and the two options it is seriously considering are greenfield and acquisition. There are a number of other competitors from the firm's home country who are also interested in making an entry into that same foreign market. The industry in which the firm operates and is planning on making an entry into the new foreign market is mature and characterized by intense competition. Furthermore, the growth rate for that industry is relatively low. Keeping all other factors constant, which of the two options is the firm likely to take for its entry into this new foreign market?Group of answer choicesgreenfieldacquisitionlicensingnone of the above

Question

A firm is planning on entering into a new foreign market and the two options it is seriously considering are greenfield and acquisition. There are a number of other competitors from the firm's home country who are also interested in making an entry into that same foreign market. The industry in which the firm operates and is planning on making an entry into the new foreign market is mature and characterized by intense competition. Furthermore, the growth rate for that industry is relatively low. Keeping all other factors constant, which of the two options is the firm likely to take for its entry into this new foreign market?Group of answer choicesgreenfieldacquisitionlicensingnone of the above

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Solution

Given the characteristics of the industry - mature, intense competition, and low growth rate - the firm is likely to choose acquisition as its entry strategy into the new foreign market. This is because, in a mature and intensely competitive industry, it would be difficult for the firm to establish itself from scratch (greenfield). Acquisition would allow the firm to take over an existing company and its resources, thus giving it a better chance of competing effectively.

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