Advertising refers toGroup of answer choicesany nonpersonal, indirectly paid presentation of an organization, service, or product.a short-term inducement of value offered to arouse interest in buying a product or service.methods used to identify a target market for a particular product or service.any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.any unpaid form of personal presentation of products and services.

The intended audience of an advertising campaign is known as the market.

Define marketing and advertising most accurately.Question 18Answera.Marketing is making a product or service known to people unprofitably; Advertising helps the organization achieve its marketing goals.b.Marketing refers to preparing a product for the marketplace; Advertising is making profit by exchanging products or services.c.Marketing is a process of identifying customer needs; Advertising is an exercise of promoting a company or product.d.Marketing is a process aimed at satisfying consumer needs; Advertising aims at promoting a company or product through marketing mix.

Advertisements are everywhere. They’re on TV, online, on the radio, in magazines and newspapers, and on billboards, buses, and benches—if there’s space for an ad somewhere, you just might find one. In some cases, it may not be immediately clear whether something is an advertisement or not. That’s why it’s important to understand how ads work so you can spot an ad and critique it.The goal of an advertisement is to convince an audience to agree with a certain point of view. That point of view usually involves deciding a product is worth buying. When you come across an ad, there are some important questions to ask: Who created it? Who is the target audience, or the group of people they’re trying to reach? What does the ad want me to do or think? The answers aren’t always obvious. The best way to get to the bottom of these questions is to understand persuasive techniques used in advertising.The group of people an advertisement is trying to reach is called a ________. afocus group btarget audience cconsortium dcross section

_____ is a non-traditional form of advertising that blends marketing and recreation through television, film, music talent, and technology.Group of answer choicesBranded entertainmentDirect response promotionPublicityFlighting

According to DAGMAR, advertising objectives should be written in measurable terms that specify:Group of answer choicesa communications task, a target market, a benchmark starting point, a time period, and the degree of change sought.the reach, frequency, and point of wearout for the advertising messages.a budget, a message strategy, a media plan, and the degree of carryover effect desired.the purchase motives, demographic composition, and buying habits of the target market.