Which of the following is NOT an important role of price?Group of answer choicesIt supports the BrandingIt delivers financial resultsIt determines what people buyIt communicates value

One of the primary functions of price is communicating brand value.Group of answer choicesTrueFalse

What role does branding play in augmenting a product?Group of answer choicesIt is at the core of the augmented product.It only matters in the basic product.It is unrelated to the augmented product.It helps in differentiating and enhancing the perceived value.

The costs or benefits of a market activity that affect a third party are calledGroup of answer choices

If in a market the last unit of output was sold at a price higher than marginal costGroup of answer choicesproducers are better off producing more.consumers are better off if less of the product is sold.social welfare is not maximised.the unit increased total profit.

The ________________ decision is often the critical strategic decision for a company or a brand because the position can be central to customers’ perception and choice decisions.Group of answer choicesvisionpositioningmissionposition by price