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Select all that applyMost important internal sales promotion efforts are directed at salespeople and other customer-contact people. Which of the following exemplify internal promotion efforts?Multiple select question.Offering sampling of productsThe development of sales aids like flip chartsSales trainingParticipation in trade shows

Question

Select all that applyMost important internal sales promotion efforts are directed at salespeople and other customer-contact people. Which of the following exemplify internal promotion efforts?Multiple select question.Offering sampling of productsThe development of sales aids like flip chartsSales trainingParticipation in trade shows

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Solution

The options that exemplify internal promotion efforts are:

  • The development of sales aids like flip charts
  • Sales training

These two options are directed at improving the skills and knowledge of the salespeople and other customer-contact people, which is the main focus of internal sales promotion efforts.

On the other hand, offering sampling of products and participation in trade shows are more external promotion efforts as they are directed towards the customers.

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