_________________ is a situation when businesses cost structure is not low enough to offer attractive pricing of its products and the product line are also not differentiated enough to create value for the target customer.Select one:a.Head in the sandb.Back to square onec.Stuck in the middled.Take the bull by the horns
Question
_________________ is a situation when businesses cost structure is not low enough to offer attractive pricing of its products and the product line are also not differentiated enough to create value for the target customer.Select one:a.Head in the sandb.Back to square onec.Stuck in the middled.Take the bull by the horns
Solution
The answer is c. Stuck in the middle. This term is used in strategic management to describe a company that has not successfully achieved a competitive advantage through either cost leadership or differentiation. As a result, it cannot serve a broad market or a niche market effectively and is "stuck" with mediocre performance.
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