A firm’s pricing objectives must be compatible with:Select one:a.its competitors’ pricing objectivesb.product qualityc.its marketing objectivesd.the laws of demand in the industry
Question
A firm’s pricing objectives must be compatible with:Select one:a.its competitors’ pricing objectivesb.product qualityc.its marketing objectivesd.the laws of demand in the industry
Solution
The correct answer is:
c. its marketing objectives
Explanation:
A firm's pricing objectives must be compatible with its overall marketing objectives. The pricing strategy should support the attainment of the overall goals of the company. For example, if a company's marketing objective is to increase
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