If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what's the likely source of that data discrepancy?It's probably due to the fact that Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.It's probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.It's probably due to the fact that Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.It's probably due to the fact that Google Ads reports views against the device type of the view that didn't lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.

Why might there be a difference in the conversion date between Google Ads and Google Analytics?There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.There might be a difference because Google Analytics can't attribute conversions to a date for an impressioin, whereas Google Ads can.There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion.

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?Google Ads can use these conversions to optimize your bids for ad placementsGoogle Ads can use these conversions to generate new keyword ideasGoogle Ads can use these conversions to see industry benchmarking dataGoogle Ads can use these conversions to adjust and optimize your ad copy

There might be a difference because Google Analytics can't attribute conversions to a date for an impressioin, whereas Google Ads can.

How can you track conversions in Google Ads?

Your client runs an ad that gets a high number of clicks relative to the number of impressions.What impact could this ad have on the Google Ads auction?The ad quality could lower cost-per-click by 40% or more.The ad could increase the cost-per-click for the advertiser.The ad click-through rate could lead to a higher Ad Rank.The ad could help the advertiser receive more bids in the auction.