Statement 1: Convenience Goods are purchased frequently, immediately and with minimal effort.Statement 2: Shopping Goods are the goods that consumer characteristically compares on such bases as suitability, quality, price, and style.Statement 3: Unsought Goods have unique characteristics or brand identification for which enough buyers are willing to make a special purchasing effort. All the statements are True. Statement 1 and Statement 3 are true, and Statement 2 is false. Statement 1 is False, and Statement 2 and Statement 3 are True. Statement 1 and Statement 2 are true, and Statement 3 is false.
Question
Statement 1: Convenience Goods are purchased frequently, immediately and with minimal effort.Statement 2: Shopping Goods are the goods that consumer characteristically compares on such bases as suitability, quality, price, and style.Statement 3: Unsought Goods have unique characteristics or brand identification for which enough buyers are willing to make a special purchasing effort. All the statements are True. Statement 1 and Statement 3 are true, and Statement 2 is false. Statement 1 is False, and Statement 2 and Statement 3 are True. Statement 1 and Statement 2 are true, and Statement 3 is false.
Solution
Statement 1: True. Convenience goods are indeed purchased frequently, immediately, and with minimal effort. These are items that consumers buy regularly and without much thought, like bread or toothpaste.
Statement 2: True. Shopping goods are items that consumers spend time comparing before making a purchase. They consider factors like quality, price, and style. Examples include clothing, electronics, and furniture.
Statement 3: False. The description given here actually refers to Specialty goods, not Unsought goods. Specialty goods are items with unique characteristics or brand identification for which buyers are willing to make a special purchasing effort. Unsought goods, on the other hand, are goods that the consumer does not know about or does not normally think of buying, and the purchase of which arises due to danger or the fear of danger and lack of desire.
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