Among popular purchases online, a common product characteristic consists of items for which product information is an important part of the purchase decision, but prepurchase trial is not necessarily critical. This category contains items such asGroup of answer choicesmusic and videos.computers.books.unique items.gifts.

A customer’s decision to purchase one product or group of products over another is primarily a function of:Group of answer choicesthe product’s price.the product’s features relative to competing products.the convenience of acquiring the product or group of products.the availability of the product or group of products.how well that choice will fulfill that person’s needs and satisfy his or her wants.

Which FOUR characteristics are typical for digital goods? Select all that apply1 pointA digital product presents positive externalities. A digital product can easily be bundled with other products.Digital goods are expensive to reproduce.The use of digital product is also non-rival.High fixed cost but low marginal cost.Digital goods are most valuable as stand-alone products.

If consumers make a purchase of a particular product, because they are familiar with the company that makes the product, then they are making the decision based on which characteristic?Multiple Choicewarrantybrand identificationhistory with the productsales price or promotionsconvenience

Ability to compare and choose among many offers is one of the benefits of consumer-to-consumer is a type of ecommerceTrueFalse

Specialty products are typically high involvement purchases for expensive products which the consumer gathers information and compares alternatives. True False