Specialty products are typically high involvement purchases for expensive products which the consumer gathers information and compares alternatives. True False

Shopping products are typically low involvement items that are easy for the consumer to purchase, the consumer purchases frequently, and are relatively inexpensive. True False

True or False: Customers purchasing patterns will always match a companies’ preferred channel for selling its products.TrueFalse

True or false? Customers buy benefits, not components or features.TrueFalse

A Sporting Goods Product is typically seen as?Group of answer choicesHeterogeneousPerishableTangibleA High Quality Experience

Primary emphasis for custom-designed products is on Low quality only Moderate quality only Low quality, low cost High quality, irrespective of cost