Assess the effectiveness of the media that Fairprice used in this campaign, using the four steps in media planning

I'm sorry, but you didn't provide a specific campaign or any details about the media Fairprice used in a campaign. However, I can guide you on how to assess the effectiveness of media used in a campaign using the four steps in media planning.

1. Market Analysis: This involves understanding the target audience, their preferences, and the media they consume. For Fairprice, you would need to analyze whether the media they used reached their intended audience effectively.

2. Establishment of Media Objectives: This involves setting clear, measurable goals for what the campaign should achieve. For Fairprice, you would need to evaluate whether the media used helped them meet their campaign objectives.

3. Media Strategy Development and Implementation: This involves selecting the right media channels and creating a plan to use them. For Fairprice, you would need to assess whether the media strategy was well-developed and implemented effectively.

4. Evaluation and Follow-Up: This involves assessing the results of the campaign to see if it met its objectives. For Fairprice, you would need to evaluate whether the media used in the campaign was effective in achieving the desired results.

Without specific details about the Fairprice campaign, it's difficult to provide a more detailed assessment. However, these steps should guide you in evaluating the effectiveness of the media used in any campaign.