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Which of the following methods of customer profiling defines the customer’s motivations, perceptions, preferences, and lifestyle?*1 pointdemographicspsychographicstechnographicsmarket segmentation

Question

Which of the following methods of customer profiling defines the customer’s motivations, perceptions, preferences, and lifestyle?*1 pointdemographicspsychographicstechnographicsmarket segmentation

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Solution

The method of customer profiling that defines the customer’s motivations, perceptions, preferences, and lifestyle is psychographics.

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