Which of the following is a basis for the psychographic segmentation of markets?Multiple Choicereligionincomeeducationlifestylegender
Question
Which of the following is a basis for the psychographic segmentation of markets?Multiple Choicereligionincomeeducationlifestylegender
Solution
Psychographic segmentation divides the market into groups based on social class, lifestyle, or personality characteristics. It is based on the idea that the types of products and brands an individual purchases reflect that person's characteristics and their patterns of living.
From the options provided:
- Religion: This is more related to cultural or demographic segmentation.
- Income: This is a part of demographic segmentation.
- Education: This also falls under demographic segmentation.
- Lifestyle: This is a basis for psychographic segmentation as it reflects a person's overall approach to life, activities, interests, and opinions.
- Gender: This is a part of demographic segmentation.
So, the correct answer is "Lifestyle".
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