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Which of the following is NOT a market segmentation approach?Multiple choice question.DemographicBenefitProductPsychographicGeographic

Question

Which of the following is NOT a market segmentation approach?Multiple choice question.DemographicBenefitProductPsychographicGeographic

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Solution

The correct answer is "Product". This is not a market segmentation approach. The common market segmentation approaches include Demographic, Benefit, Psychographic, and Geographic. Product is not a segmentation approach, but rather what is being marketed or sold.

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