Impulse buying is more likely to occur when: There are clear product categories Products are hidden from view The store layout is disorganized Customers have a shopping list

Define impulse buying. How does comparison shopping assist with avoiding this?

Why is it advantageous for retailers to place high-demand products at eye level? To ensure that tall and short customers both have easy access To discourage impulsive buying behavior To create a visual hierarchy in the store To improve employee interaction with customers

Decide if the consumer behaviour may apply to a high or low uncertainty avoidanceculture:1. prefers to shop at stores with clearly defined policies and procedures, and may be less likelyto try new brands or productstoleratesambiguityauthorityhierarchicalregulationsformalopenflexiblepessimisticunpredictablespotaneousanxiouscooperationrichness2. enjoys browsing and trying new products, and may be less concerned with followingestablished rules or procedures3. seeks out expert advice before making a purchase4. makes an impulse purchase based on their own preferences5. seeks out recommendations from friends or family before making a purchase6. purchases extended warranties or insurance for their purchases7. shops at stores that offer clear return policies and guarantees8. trusts their instincts when making purchases, rather than relying on established policies orexpert advice9. researches a product thoroughly before making a purchase10. shops at established brands and stores with a proven track record of quality11. shops at discount or off-brand stores in search of a good deal12. makes a purchase only after reading multiple reviews and consulting with friends or family13. shops at stores that offer detailed and specific product information.14. shops at stores that offer a unique and personalized shopping experience15. shops at stores that have a formal and professional shopping environment

Question 2Many consumers shrink from buying either the highest- orlowest-priced item among a group of similar items, seeming to prefer somethingin between. For example, retailer Williams-Sonoma Inc. was able to increasesales of its $275 bread machine by adding a second, slightly larger model toits catalogue at a price of just over $400. And Xerox Corp. at one time boostedsales of its high-volume copier to large corporations by introducing ahigher-priced model with a few extra bells and whistles. Which one of the following biases best explains this effect?1 point StatusQuo BiasDispositionEffect Framing Anchoring Availability Heuristic HouseMoney Effect

Question 2Many consumers shrink from buying either the highest- orlowest-priced item among a group of similar items, seeming to prefer somethingin between. For example, retailer Williams-Sonoma Inc. was able to increasesales of its $275 bread machine by adding a second, slightly larger model toits catalogue at a price of just over $400. And Xerox Corp. at one time boostedsales of its high-volume copier to large corporations by introducing ahigher-priced model with a few extra bells and whistles. Which one of the following biases best explains this effect?1 pointAnchoringDispositionEffect Availability Heuristic HouseMoney Effect Framing StatusQuo Bias