Which of the following would be a part of a successful media pitch?BudgetingAudience researchAll of theseTarget social media & streaming platforms

Which of the following research activities is NOT used to evaluate the success of a media relations campaign?Group of answer choicesSituationalImpactOutputOutcome

Question 9What guides a company’s social media advertising budget?1 pointThe quarterly sales planThe goals set in a paid social media strategyMetrics from a social media platformInternal resources

Which of these form an important aspect of media planning?Marketing objectiveBudgetAll of theseTarget audience

Media companies have had to develop more revenue streams to deal with                                 audiences.Group of answer choicesdecliningagingfragmentingdigitizing

When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives?1 pointTest ads to determine the viability of a campaignPotential predictions in budget cuts Content that can be promoted in a campaignMetrics that examine clicks and impressions