Another term for “cause marketing” is known as:  Group of answer choicesTransformational philanthropySponsorship philanthropySocial philanthropyConsumption philanthropy

Another term for “cause marketing” is known as:

Which of the following is NOT a benefit of cause marketing for nonprofits?  Group of answer choicesIncreased public awareness of nonprofit’s issue areaAttraction of new highly-invested donorsStrengthened credibility of nonprofit’s brandIncreased revenue from the product sales

Fill in the Blank QuestionFill in the blank question.The factors that go into a marketing program—product, price, distribution, and promotion—are called the marketing .

Creation or involvement of a brand in an experience or occasion that helps awareness, positive associations or generates a direct response is referred to asMultiple choice question.event marketingsales promotionsocial mediapersonal selling

What is the term for promotional activities that stimulate immediate purchasing action from customers?Select one:a.Advertisingb.Personal sellingc.Public relationsd.Sales promotion