Which of the following is NOT a benefit of cause marketing for nonprofits?  Group of answer choicesIncreased public awareness of nonprofit’s issue areaAttraction of new highly-invested donorsStrengthened credibility of nonprofit’s brandIncreased revenue from the product sales

A nonprofit organization looking to increase charitable donations will:Multiple choice question.use publicity only because it is freeuse promotional techniques similar to those used by businessesnever use personal selling because people dislike itrely only on the donor's ability to identify it

Profit-making and nonprofit organizations use Blank______ promotional techniques to communicate with people in their target markets.Multiple choice question.non-competitivedifferentprivatesimilar

All of the following are true of nonprofit organizations except theyMultiple Choiceinclude charities and social causes.utilize skills related to management, marketing, and finance.may provide goods and services.may engage in fund-raising.support businesses through donations from employees.

Another term for “cause marketing” is known as:  Group of answer choicesTransformational philanthropySponsorship philanthropySocial philanthropyConsumption philanthropy

A local non-profit organization is seeking donations to support its mission. The organization has a list of past donors and wants to send a message to these donors to encourage them to continue supporting the organization. Which of the following marketing strategies would be the most effective in this scenario? Group of answer choices Broadcast media advertising Social media marketing Influencer marketing Direct mail