Question 2 (Marks: 30)In a report format, apply the online buying process to your selected organisation and indicate themarketing practices during each step that your organisation can use to stimulate a responseduring this process.Note: Your report must have a brief introduction and conclusion. Alongside your discussion, you will also get marks for how creatively you have showcasedthe online buying behaviour and the organisation’s marketing practices. You can usediagrams, images, etc. Refer to the rubric below.Criteria Points of consideration MarksStructure  Correct report structure Introduction and conclusion evident Use of headings and paragraphs to structure the essay All sentences are well constructed and paraphrased. Academic tone maintained. Supporting elements (i.e.diagram/images)/10Content ofanswer Online buying process Relevant examples /20TOTAL /30

a) Describe the following standards for E-paymentsi. SSLii. SETiii. Digital signaturesiv. Digital certificates (8 Marks)b) Explain any four ways of advertising online (4 Marks)c) Briefly explain three impacts of E-commerce to the society (3 Marks)

b) Suppose you are hired as an e-marketing director. Describe any four activities thatyou would engage in. (4 Marks)c) When designing the e-commerce web site it is important to make sure the site isadhesive to visitors and customers as well. Discuss three site adhesion characteristics.(6 Marks)

Description of your selected organisation. (5) Discuss any four causes of consumer misbehaviour using examples within the context ofyour selected organization. (12) The harmful effects of consumer misbehaviour on businesses can be significant. Usingexamples, discuss the four impacts of consumer misbehaviour. (13)Note: Your report must include an introduction and conclusion. Clearly describe your selectedorganisation in the introduction. Refer to the rubric below.Criteria Points of consideration MarksStructure  Correct essay structure Introduction and conclusion evident Use of headings and paragraphs to structure the essay All sentences are well constructed and paraphrased. Academic tone maintained./5Selectedorganisation Appropriate organization selected. Clear description of the selected organization. /5Content ofanswer Causes of consumer misbehaviour (12) The impacts of consumer misbehaviour (13) Relevant examples/25TOTAL /35

Question one A recognised Fast-Moving Consumer Goods Company (FMCG) in Kampala has been experiencing a decline in sales in one of the product lines from 17,500 units daily to 12,100 units daily. The company is also faced with an increase in complaints from customers about this particular product line. Management has considered conducting marketing research to provide information and a basis for decisions to be made to see it that sales for the product line improve. Required: a. Assuming you are the marketing expert in this company tasked with executing the marketing research, outline in detail the key elements of the marketing research report format you would use. (5 marks) b. Discuss in detail five (5) the methods you would use for effectively communicating complex statistical information to a non-technical audience. (10 Marks) Question two a. Explain in detail five (5) ways in which marketing research can play a strategic role in creating a competitive advantage for a business. Provide specific examples of how insights derived from marketing research can influence strategic decision-making and enhance a company's market position. (5 marks) b. Discuss in detail three (5) ethical considerations that researchers should be mindful of during field data collection. (10 marks)

1. Explain the significance of report writing? what are its types and briefly enumerate the steps involved in report writing? You are the sales manager of a company manufacturing soaps and detergents. Draft a report on the recent decline in the sale of your product and give some concrete suggestions for boosting sales. 2. Discuss the essential elements of a business writing. M/S Soni co. has not paid balance amount of Rs 30, 00, 000 despite repeated reminders. Write a letter appealing to their credit reputation and urging them to do the needful in 2 weeks? (10) 3. Define etiquette and elaborate on What are the etiquettes needed for - a. Business Communication b. Social life c. Professional life 4. “Listening plays a vital role in all types of communication, sometimes superseding the importance of speaking.” Explain the above statement with the principles, barriers and do’s of effective listening 5. Arthur is an accounting specialist in his organization with over 15 years of experience. Because of recent changes in tax law, the organization will have to adjust how it reports and calculates certain expenses. Arthur has been assigned to give an office-wide training session to about 50 people. He has indicated that he has very little public speaking experience, and isn't that comfortable being the center of attention. It is obvious that Arthur knows his stuff. But his presentation is a little on the boring side. Even Arthur thinks it's boring! His words are clear, but his tone is monotonous. Also, he has arranged the presentation as a series of 10 5 5 unconnected pieces of information. Arthur needs a little help in structuring his material. He also needs some help coming out of his shell, so that when he speaks to the audience, it's more like he's telling his friends a story than presenting on tax law changes. Being an expert in the field of effective public speaking, kindly help Arthur in the following areas. a. Develop strategies to use his voice and presentation effectively. b. Formulate effective ways to use body language while speaking? c. Write the importance of personal appearance in general communication scenario