Knowee
Questions
Features
Study Tools

Without Labels, the name of a new thrift clothing retailer, has recently launched a campaign centered around sustainability. The campaign uses social media, print media, and billboards to encourage customers to come to the shop or to go online to donate 'gently-used clothes' and trade them in for equally 'gently-used replacements'. Which strategy does Without Labels use to communicate its message to potential customers?Multiple Choicemultimedia communicationintegrated marketing communicationpromotional mix communicationconcentrated marketing communicationsocial media marketing communication

Question

Without Labels, the name of a new thrift clothing retailer, has recently launched a campaign centered around sustainability. The campaign uses social media, print media, and billboards to encourage customers to come to the shop or to go online to donate 'gently-used clothes' and trade them in for equally 'gently-used replacements'. Which strategy does Without Labels use to communicate its message to potential customers?Multiple Choicemultimedia communicationintegrated marketing communicationpromotional mix communicationconcentrated marketing communicationsocial media marketing communication

...expand
🧐 Not the exact question you are looking for?Go ask a question

Solution

Without Labels uses integrated marketing communication to communicate its message to potential customers. This strategy involves coordinating various promotional elements and other marketing activities that communicate with a firm's customers. In this case, Without Labels is using social media, print media, and billboards, which indicates a combination of different communication channels, hence integrated marketing communication.

This problem has been solved

Similar Questions

Marketing communications is used by which type of organization?

is a marketing communications tool designed to communicate with consumers in a targeted and personalized way using either traditional or online approaches. (Use one word per blank.)

Select all of the traditional communication methods marketers use to convey their message to consumers.Multiple select question.magazinesgraffititelevisionRadio

The various means by which promotional messages are communicated to the public using words, speech, and pictures is called _____.Advertising mediaPromotionsPersonal sellingMediums

What should fashion companies do in order to develop successful digital communication?1 pointDesign a global approach with no local adaptationsCreate original and relevant contentKeep the virtual separated from the physical world in order to avoid any confusion

1/3

Upgrade your grade with Knowee

Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.