An extension strategy is usually used during the growth phase in order to prolong the longevity of the product's life cycle.*5 pointsTrueFalse

8 Explain one way in which promotion can be used to extend a product’s life cycle.

A key aim of the growth phase in the product life cycle is to increase profits.*5 pointsTrueFalse

How does a company typically extend the life cycle of a product?By reducing promotional activitiesBy entering new marketsBy raising the product's priceBy decreasing productionPREVIOUS

Which of the following is/are product life cycle extension strategies?Select one:a.Product development and unrelated diversificationb.Market development and product developmentc.Market developmentd.Product development

If a product fails to attract sufficient customers, it will fail to enter the growth phase of the product life cycle.*5 pointsTrueFalse