When evaluating the website's marketing strategies, what should be considered? Question 3Answer a. the website's use of search engine optimization (SEO) techniques b. the website's investment and funding sources c. the website's physical location and operational logistics d. the website's use of blockchain technology for transactions

The marketing strategy formulation includes all of the following but which is LEAST important:Select one:a.Determining the approach to take for clientsb.Evaluating the market for needs and wantsc.Calculating the internal resources necessary for operationsd.Identifying the organizations goals

b) Suppose you are hired as an e-marketing director. Describe any four activities thatyou would engage in. (4 Marks)c) When designing the e-commerce web site it is important to make sure the site isadhesive to visitors and customers as well. Discuss three site adhesion characteristics.(6 Marks)

Which of the following does not define the correct roles and responsibilities of content marketing strategy?a.A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.b.A marketing strategy approach.c.A strategy that tries to appeal and recall its target audience.d.Yet another name of social media marketing

Which of the following factors should you consider when optimising your website for search engines?Colour schemeRecycled contentInspiring business nameSite popularityQuestion 2 of 523851274What should be the first step of a structured SEO plan?Identifying your ad budgetBuying an analytics softwareSetting up your presence on social media sitesKeyword researchQuestion 3 of 523851274When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?Social media followingBid valueDomain authorityAverage number of visitors to the company's websiteQuestion 4 of 523851274Fill in the blank:Short strings of specific keywords with low search volume are called ___________.Long-hair keywordsLong-tail keywordsHigh-relevance keywordsTop-tail keywordsQuestion 5 of 523851274Which of the following would be an ideal goal for an SEO plan?Increasing social media likes and followsIncreasing how many relevant people visit your websiteShowing your website to as many people as possibleBeing in first place in SERP for any keyword

When marketers seek to evaluate market attractiveness, what must they do first?Multiple choice question.Determine whether the segment is worth pursuingDevelop a positioning strategySecure a marketing communications licenseDevelop a perceptual map