Market skimming pricing would NOT be recommended when:Select one:a.more efficient competitors can enter the market easily.b.a high quality product is sold.c.the product has a prestige image.d.the firm has a new product that is patent protected.
Question
Market skimming pricing would NOT be recommended when:Select one:a.more efficient competitors can enter the market easily.b.a high quality product is sold.c.the product has a prestige image.d.the firm has a new product that is patent protected.
Solution
The correct answer is:
a. more efficient competitors can enter the market easily.
Explanation:
Market skimming pricing, also known as price skimming, is a strategy where a high price is set for a new product on its initial launch, with the intention to 'skim' off customers willing to pay more. This strategy is not recommended when more
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