You are planning your usability study for the app you are creating. You have identified key performance indicators (KPIs) and have sent those to your client for review. Your client is not sure what KPIs are. What is the best way for you to explain this to them?
Question
You are planning your usability study for the app you are creating. You have identified key performance indicators (KPIs) and have sent those to your client for review. Your client is not sure what KPIs are. What is the best way for you to explain this to them?
Solution
Key Performance Indicators, or KPIs, are a type of performance measurement that helps you understand how your app is performing in relation to your strategic goals and objectives. In other words, they are measurable values that show the effectiveness of your app in achieving key business objectives.
For example, if one of your goals is to increase user engagement, a KPI could be the number of daily active users. If your goal is to improve user retention, a KPI could be the percentage of users who return to your app within a certain time period after their first visit.
So, when we talk about KPIs in the context of our usability study, we are referring to these measurable values that will help us understand how well our app is meeting its intended goals and objectives.
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