True or False: A great product position comes from having good differentiation.TrueFalse

True or False: One of the biggest mistakes a brand can make is having a product positioning that is inconsistent with the brand’s positioning.TrueFalse

Which of the following statements about product differentiation is false? To be branded, products must be differentiated. Differentiation can be achieved through physical attributes such as features, form, and style. Physical Difference is important which is the reason for organizations focusing on research on design and design thinking. Forms, features, performance quality, and quality of conformance are few of the aspects of product differentiation.

Which statement is true?Group of answer choicesFirms always want to minimise product differences with their rivals.The demand effect pushes firms to offer the maximum product differentiation possible.Firms always want to maximise product differences.By offering closer substitute products (by locating closer together, for example), firms typically soften price competition.All of the above statements are false.

_____ positioning occurs when the way a product is positioned touts benefits that are simply not believable or too good to be true.UnderOverDoubtfulConfused

True or false: Certain brands gain such predominance in a particular product market over time that they become synonymous with the product itself.True false question.TrueFalse