The promotional effectiveness ratio is an essential indicator to evaluate the effectiveness of the ‘Pay Per Click Marketing Tool’.Question 22Select one:a.Trueb.False

What metric measures the percentage of visitors who take a desired action on a website?Question 9Select one:a.Cost per acquisition (CPA)b.Click-through rate (CTR)c.Return on investment (ROI)d.Cost per click (CPC)e.Conversion rate

What is the percentage of customers who visit a Web site and actually buy something called? A. Click-through B. Conversion rate C. Spam D. Affiliate programs

Evaluate how a marketing department could determine whether its promotional spending is effective.

Which marketing metric measures the percentage of people who make a purchase after visting your website? Bounce Rate Click-Through Rate (CTR)  Conversion Rate  Impressions

Compared to advertising - marketers spend twice as much on sales promotions.Question 2AnswerTrueFalse