Why is personalization important in digital marketing?Answer choicesSelect only one optionREVISITIt reduces the cost of digital marketingIt increases customer engagement and loyaltyIt simplifies the marketing processIt increases the company's market share

Why does digital marketing focus on reaching potential customers?  Select two answers.1 pointBecause it enables better sales forecastsBecause it helps set a company apart from its competitorsBecause it lets target audiences know that a company existsBecause it helps increase the frequency of positive reviews

2.Question 2There are several advantages of digital marketing. Which of the following applies? Select all that apply.1 pointIt is more convenient than storefront salesIt is cost-effectiveIt reaches more peopleIt produces slower results

__________________: One of the primary advantages of digital advertising and marketing is the ability to target specific audiences with personalized messaging.Answer instructionsGreater EngagementCost-EffectiveTarget AdvertisingMeasurable Results

How does a customer persona relate to the buyer's journey?Answer choicesSelect only one optionREVISITIt helps businesses understand how their target customers make purchasing decisions and what factors influence those decisions at each stage of the journeyIt helps businesses understand how their target customers use their productsIt helps businesses understand how their target customers interact with their competitorsIt helps businesses understand how their target customers perceive their brand

What is the importance of digital marketing plan?Answer areaTo waste resourcesTo guide marketing efforts and achieve objectivesTo create chaosTo ignore strategy