How does a customer persona relate to the buyer's journey?Answer choicesSelect only one optionREVISITIt helps businesses understand how their target customers make purchasing decisions and what factors influence those decisions at each stage of the journeyIt helps businesses understand how their target customers use their productsIt helps businesses understand how their target customers interact with their competitorsIt helps businesses understand how their target customers perceive their brand

Which of the following is NOT a benefit of using customer personas?Answer choicesSelect only one optionREVISITBetter understanding of customer needsImproved product developmentDirect increase in salesMore targeted marketing

What is a customer persona?Answer choicesSelect only one optionREVISITA detailed description of a fictional person who represents a segment of your target audienceA real person who represents your target audienceA detailed description of your productA detailed description of your company

What is the first step in building a customer persona?Answer choicesSelect only one optionREVISITConduct researchCreate a fictional characterDefine the persona's goalsIdentify the persona's pain points

What is the primary purpose of customer journey mapping?Answer choicesSelect only one optionREVISITTo visualize the experience of the customer with the brandTo increase the product priceTo reduce the number of customersTo promote the brand on social media

What is a buyer persona?Your customersA fictional representation of your ideal customerA summary of your last 10 customersPeople who aren't a good fit for your business