Advertisers should always aim for ______ CPC and ______ Quality Score.

What are the three main factors that determine ad quality?Expected clickthrough rate, ad formats, and ad relevanceExpected clickthrough rate, landing page experience, and ad relevanceExpected clickthrough rate, max CPC bid, and landing page experienceMax CPC bid, landing page experience, and ad relevance

Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords? The higher a keyword’s Quality Score, the lower the price you pay for each. The higher a keyword’s Quality Score, the higher the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the lower the price you pay for each click and the better its ad position. The higher a keyword’s Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.

Which of the following marketing metrics primarily measures the effectiveness of converting potential customers into actual customers?Conversion RateReturn on Marketing Investment (ROMI)Customer Lifetime Value (CLTV)Cost Per Click (CPC)

What is the primary purpose of the Google Ads Quality Score?

In an SEM auction, your Quality Score is based on which aspect of your ad?BidRelevanceWitLength