Bases of SegmentationAn ed-tech firm wishes to target IT professionals from the age group of 30-40 years. What kind of segmentation is the company using?GeographicDemographicPsychographicBehavioural
Question
Bases of SegmentationAn ed-tech firm wishes to target IT professionals from the age group of 30-40 years. What kind of segmentation is the company using?GeographicDemographicPsychographicBehavioural
Solution
The company is using demographic segmentation. Demographic segmentation involves dividing a market based on demographic factors such as age, gender, income, occupation, and education level. In this case, the company is specifically targeting IT professionals within the age group of 30-40 years, which falls under the demographic category.
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