Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation?Multiple choice question.BenefitVolumeLifestyleGeographic
Question
Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation?Multiple choice question.BenefitVolumeLifestyleGeographic
Solution
The answer is Geographic. This type of segmentation divides the market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods. In this case, concentrating on one or two regions in the United States is an example of geographic segmentation.
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