Fill in the blank: A negative persona is a person who_______.isn't a good fit for your business.speaks negatively about your business.is the exact opposite of your buyer persona.you have not gotten the chance to talk to.

What is a buyer persona?Your customersA fictional representation of your ideal customerA summary of your last 10 customersPeople who aren't a good fit for your business

Example of negative attitude among the given characteristics:a.Optimisticb.Candidc.All the aboved.pessimistic

he persona is not an actual user of the product, but is indirectly affected by it and its use refers to _______ personaQuestion 4Answera.Secondaryb.Servedc.Negatived.Primary

The messages below demonstrate different types of negative messages based on Chapter 3. Read the following messages, then (1) analyse the strengths and weaknesses of each sentence and (2) revise each message based on what you have learned about writing negative message. Message 1: Delivering Negative Organizational News From: M. Juhasz, Travel & Meeting Services To: [mailing list] Subject: Travel Dear Traveling Executives: We need you to start using some of the budget suggestions we are 90ng to lssue as a separate memorandum. These include using videoconference equipment and weo conferencing instead of traveling to meetings, staying in cheaper hotels, arranging flights for cheaper times, and flying from less convenient but also ess expensive suburban airports. The company needs to cut travel expenses by fifty percent, just as we ve cut costs in all departments of Black & Decker. This means you'll no longer be able to stay in fancy hotels and ma last-minute, costly changes to your travel plans. Youll also be expected to avoid hotel surcharges for phone calis and Internet access. If the hotel you want to stay in doesn't offer Tee wire ess, go somewhere else. And never, NEVER return a rental car with an empty tank! That causes the rental agency to charge us a premium price for the gas they sel when they filit up upon your retum. You'll be expected to make these changes in your travel habits immediately, Sincerely. M. Juhasz Travel & Meeting Services Message 2: Rejecting Common Requests I am writing in connection with your request for our sponsorship of the event scheduled for December this year. Your proposal has reached us rather late, and seems to be a last-minute pitch to gain our favour. However, our promotional budgets are decided well in advance of the year, which renders it impossible for us to review and accept late proposals.

Negative politics is defined as:Good for the the employee, good for the organizationGood for the employee, bad for the organizationBad for the employee, good for the organizationBad for the employee, bad for the organization