External InfluencersStarbucks’ entry into the Australian market was faced with disappointing customer response. In 2008, it closed two-thirds of its stores in Australia. This primarily happened because the Australian coffee market was more influenced by Italian style Cafés than American ones. Australians wanted more coffee specialities, less sugary, smaller-sized drinks. However, Starbucks offered a standard coffee menu with sugary drinks and large-sized mugs.Understanding which type of external influencer could have helped Starbucks avoid this failure? (Select the best possible answer.)CultureSocio-Economic classFriends and familyNone of the above

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant - Australia. Starbucks opened the doors to its first store in Australia in July 2000 in Sydney’s CBD. To date, Starbucks Australia has a growing number of coffee houses in Sydney, Brisbane, the Gold Coast and Melbourne. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. Do some research on Starbuck's entry mode into the Australian market. You can start by watching the video below on why Starbucks failed in Australia. How much do you attribute Starbuck's entry mode for its problems in the Australian marketplace? Could a different entry mode result in a better future for Starbucks in Australia?

Starbucks introduced Starbucks Reserve, its brand of rare and luxurious coffees. Starbucks lovers now can drink the new products at many of their retail stores. This is an example of:Multiple Choiceproduct development.market development.market penetration.product proliferation.micromarketing.

Starbucks can provide a sense of familiarity that will draw Italian consumers while also differentiating itself from the countless coffee shops that grace the streets of Milan.

As of September 2022, the mission statement of the Starbucks coffee chain was “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” Its stated values at the same time were:“With our partners, our coffee and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo, and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity, and respect. Delivering our very best in all we do, holding ourselves accountable for results. We are performance driven, through the lens of humanity.”Which of the following best describes the Starbucks mission and vision statements, taken together?1 pointPrimarily strategicThere is not enough information to answer the questionBoth motivational and strategicPrimarily motivationalNeither motivational nor strategic

What impact did Starbucks' relentless global expansion have on the brand?*Strengthened brand loyaltyAccelerated brand growthLed to brand declineImproved product quality