A marketing company prides itself on its sales prowess and is looking for ways to increase profits. Given the company culture, the president calls for a 8% increase in sales to meet the profitability goals. The company currently has revenues of $11,028,000 (annually), spends 40% of its revenues on purchases, and has a net profit margin of 6.25%.You are a modest purchasing intern working for this company and you want to show the president that it may be easier to reach the profitability goals by lowering the purchasing expenses (while holding sales constant, that is, no need to increase sales by 8%).If the company is able to reach its goal of increasing sales by 8%, by how how many dollars would its revenue increase? (Display your answer as a whole number.) If the company is able to reach its goal of increasing sales by 8%, by how many dollars would its profit increase? (Display your answer as a whole number.) Assuming that revenues stayed flat (meaning the company did not try to increase sales by the 8 percent target), by what percentage would they have to decrease purchasing expenses to equal the increased profit that would have come from a 8 percent increase to revenues? (Write your answer as a percentage, and display your answer to two decimal places.) %
Question
A marketing company prides itself on its sales prowess and is looking for ways to increase profits. Given the company culture, the president calls for a 8% increase in sales to meet the profitability goals. The company currently has revenues of $11,028,000 (annually), spends 40% of its revenues on purchases, and has a net profit margin of 6.25%.You are a modest purchasing intern working for this company and you want to show the president that it may be easier to reach the profitability goals by lowering the purchasing expenses (while holding sales constant, that is, no need to increase sales by 8%).If the company is able to reach its goal of increasing sales by 8%, by how how many dollars would its revenue increase? (Display your answer as a whole number.) If the company is able to reach its goal of increasing sales by 8%, by how many dollars would its profit increase? (Display your answer as a whole number.) Assuming that revenues stayed flat (meaning the company did not try to increase sales by the 8 percent target), by what percentage would they have to decrease purchasing expenses to equal the increased profit that would have come from a 8 percent increase to revenues? (Write your answer as a percentage, and display your answer to two decimal places.) %
Solution
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If the company is able to reach its goal of increasing sales by 8%, the revenue increase would be calculated as follows:
Current Revenue = 11,028,000 * 8/100 Increase in Revenue = $881,840
So, the revenue would increase by $881,840.
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If the company is able to reach its goal of increasing sales by 8%, the profit increase would be calculated as follows:
Current Profit = Current Revenue * Net Profit Margin Current Profit = 689,250
New Revenue = Current Revenue + Increase in Revenue New Revenue = 881,840 New Revenue = $11,909,840
New Profit = New Revenue * Net Profit Margin New Profit = 744,365
Increase in Profit = New Profit - Current Profit Increase in Profit = 689,250 Increase in Profit = $55,115
So, the profit would increase by $55,115.
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Assuming that revenues stayed flat, the percentage decrease in purchasing expenses to equal the increased profit would be calculated as follows:
Current Purchasing Expenses = Current Revenue * Purchasing Expenses Percentage Current Purchasing Expenses = 4,411,200
New Purchasing Expenses = Current Purchasing Expenses - Increase in Profit New Purchasing Expenses = 55,115 New Purchasing Expenses = $4,356,085
Decrease in Purchasing Expenses = (Current Purchasing Expenses - New Purchasing Expenses) / Current Purchasing Expenses * 100 Decrease in Purchasing Expenses = (4,356,085) / $4,411,200 * 100 Decrease in Purchasing Expenses = 1.25%
So, they would have to decrease purchasing expenses by 1.25% to equal the increased profit that would have come from an 8% increase to revenues.
Similar Questions
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