Which of the following are examples of personal selling?Multiple select question.The sale of a carAn e-mail about a sales promotionsPurchasing music from Apple iTunesThe sale of a houseNeed help? Review these concept resources.
Question
Which of the following are examples of personal selling?Multiple select question.The sale of a carAn e-mail about a sales promotionsPurchasing music from Apple iTunesThe sale of a houseNeed help? Review these concept resources.
Solution
The examples of personal selling from the options provided are:
- The sale of a car
- The sale of a house
Personal selling involves direct interaction between a salesperson and a customer, usually in a face-to-face encounter. In the case of the car and house sales, a salesperson would typically be involved in showing the product (car or house), explaining its features, negotiating the price, and closing the sale.
On the other hand, an email about a sales promotion is an example of direct marketing, not personal selling. Purchasing music from Apple iTunes is an example of online shopping or e-commerce, again not personal selling.
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