According to the video you watched about media and advertising of food and drink, what are some ways in which food and drink products are specifically marketed to young adults?Group of answer choicesThrough peer ambassadors and promoters at parties and eventsThrough outdoor advertising such as on bus stop shelters and on public transportThrough creating brand loyalty from when people are childrenThrough particular displays in stores and supermarkets
Question
According to the video you watched about media and advertising of food and drink, what are some ways in which food and drink products are specifically marketed to young adults?Group of answer choicesThrough peer ambassadors and promoters at parties and eventsThrough outdoor advertising such as on bus stop shelters and on public transportThrough creating brand loyalty from when people are childrenThrough particular displays in stores and supermarkets
Solution
Based on the video about media and advertising of food and drink, there are several ways in which food and drink products are specifically marketed to young adults.
-
Through peer ambassadors and promoters at parties and events: Companies often use young adults who are influential among their peers to promote their products. This could be at parties, events, or even online on social media platforms.
-
Through outdoor advertising such as on bus stop shelters and on public transport: Outdoor advertising is a powerful tool to reach a large audience. Young adults who commute daily will likely see these advertisements and may be influenced to try the product.
-
Through creating brand loyalty from when people are children: Many companies start marketing their products to consumers from a young age in order to create brand loyalty. This means that as these consumers grow up, they are likely to continue purchasing these products.
-
Through particular displays in stores and supermarkets: The way products are displayed in stores can greatly influence purchasing decisions. Companies often pay for prime locations in stores to make their products more visible to young adults.
Similar Questions
In the context of the video "Kids Try Indonesian Snack" from HiHo Kids, what form of marketing communication is primarily used to introduce Indonesian snacks to the audience?
The marketers at Fun 'n Games, Inc., want to determine who will most likely buy their new board game. To do this, they conduct ______ by having children and adults of various ages play the game and then giving them a questionnaire that assesses how much they enjoyed playing it. Through this process, Fun 'n Games determines that adults and children age 12 and up are the ______ that will make up their target market. Multiple choice question.research; customer segmentsmarketing; consumer advocatespromotions; demographic consumerspublic relations; marketing groups
Robbins & Dowty would assert that the commercialization of childhood has tended to create cultural narratives and histories that discourage and critically challenge a consumer culture.Group of answer choicesTrueFalse
Which of the following situations is an example of a business using niche marketing:*3 pointsA. A soft drink manufacturer advertises its product during a national television broadcast.B. A national petroleum company offers credit cards for use at its gas and service stations.C. A chemical manufacturer offers a hand soap that contains an antibacterial agent.D. An athletic footwear company produces a line of shoes for children who play soccer.
Paragraph 1: Introduction: introduce the big question, "Who Influences Us?" in one to two sentences.Paragraph 2: Discuss the persuasive techniques in "Take the Junk Out of Marketing Food to Kids"Paragraph 3: Paragraph 3: Discuss the persuasive techniques in "Grainies Toasted Whole-Grain Flakes"Paragraph 4: Conclusion: Make a thoughtful insight that answers the question, "Who Influences Us?" supported by the two pieces and your personal experience with food advertising
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.