Digitalisation of SalesWhat do you think is the correct explanation for evolution in the area of ‘Nature of Conversation’?A customer is in a state of uncertainty about what to buy and where to buy it from. Hence, the salesman has to target those customers who are open to change.A customer has a bias about products and categories. Therefore, the salesman has to disrupt the preconceived belief and demonstrate the value offered by the new product.A customer has multiple influencers. The salesman needs to identify those influencers that can impact the customer’s purchase decision.A customer has very little information about brands and products, and therefore, the salesman would need to explain the features and the benefits of the product in detail.

What does ambiguous communication lead to?Misguided decisions on the part of the customerHigh sales for the salespersonA massive backlash

Drawing on any persuasion theory explain how you would convince digital customers to buy a product you are marketing through a digital platform of your choice

________ is a sales approach that develops, nurtures, and leverages relationships online to sell products or services.Group of answer choicesSocial sellingNetwork salesTechnological sellingConsultative sellingAdaptive selling

Item 4Required informationRequired informationSkip to questionThe Impact of Social Influencers on Consumer Behavior The consumer decision process can be influenced by several factors. These include psychological factors that are internal to the consumer, social factors that are external to the consumer, the marketing mix, and specific purchase situations. This activity is important because each generation has felt a growing distrust of the information that comes directly from brands. Marketers are challenged to find new ways to expose consumers to the company's brand value. The goal of this activity is to demonstrate your understanding of the factors that affect the consumer decision process. Click the ► button to watch the video. Then, answer the questions that follow. Primarily, consumers can identify and affiliate with reference groups, like social influencers, to create, enhance, or maintain theirMultiple Choiceself-esteem.social status.family values.self-image.economic status.

How does the societal marketing concept differ from the traditional marketing concept?Focus on sales volumeConcern for society's long-term interestsEmphasis on product featuresTargeting specific market segments