Item 4Required informationRequired informationSkip to questionThe Impact of Social Influencers on Consumer Behavior The consumer decision process can be influenced by several factors. These include psychological factors that are internal to the consumer, social factors that are external to the consumer, the marketing mix, and specific purchase situations. This activity is important because each generation has felt a growing distrust of the information that comes directly from brands. Marketers are challenged to find new ways to expose consumers to the company's brand value. The goal of this activity is to demonstrate your understanding of the factors that affect the consumer decision process. Click the ► button to watch the video. Then, answer the questions that follow. Primarily, consumers can identify and affiliate with reference groups, like social influencers, to create, enhance, or maintain theirMultiple Choiceself-esteem.social status.family values.self-image.economic status.

Social influencers represent which social factor affecting the consumer decision process?Multiple Choicereference groupsperceptionsculturemotivesfamily

As social influencers, Kevin Parry, Jessica Kalil, and Terrell & Jarius may be a part of the ________ for a consumer and impact their consumer behavior.Multiple Choicemarketing mixinternal physiological needsexternal social environmentpurchase situationlearning and memory

How do psychological factors influence consumer behavior?Group of answer choicesBy influencing consumers' immediate surroundingsBy shaping consumers' long-term preferences and valuesBy impacting consumers' decision-making processes based on their perceptions, attitudes, and motivationsBy determining consumers' cultural background

Explain different factors that affect consumer behavior

The element that is NOT considered under personal factors that are influencing consumer buying decisionQuestion 12Answera.Occupationb.Personal and Self-conceptc.Age and Lifecycle staged.Social Class