True or False: Differentiation, access to new markets, economies of scale, efficiency, and creating barriers to competition are all reasons why channels are needed.TrueFalse

True or False: Channels can create efficiency for consumers and brands.TrueFalse

Which of the following is a reason why direct channels are prevalent?Customers insist on itSales process delivers valueCustomers are largeAll of these

Channels of distribution benefit consumers by*1 pointincreasing profits for businesses.lowering the prices of all consumer products.raising the quality of all consumer products.making a variety of products available to them.

New entrants to an industry are more likely when (i.e., entry barriers are low when)a.It is difficult to gain access to distribution channels.b.Economies of scale in the industry are high.c.Product differentiation in the industry is low.d.Capital requirements in the industry are high.

The driving force behind marketing-channel decisions should be:Select one:a.convenience.b.environmental concerns.c.cost reduction.d.customer satisfaction