True or False: Channels can create efficiency for consumers and brands.TrueFalse

True or False: Differentiation, access to new markets, economies of scale, efficiency, and creating barriers to competition are all reasons why channels are needed.TrueFalse

The driving force behind marketing-channel decisions should be:Select one:a.convenience.b.environmental concerns.c.cost reduction.d.customer satisfaction

True or False: Customers purchasing patterns will always match a companies’ preferred channel for selling its products.TrueFalse

Which of the following is a reason why direct channels are prevalent?Customers insist on itSales process delivers valueCustomers are largeAll of these

Digital Marketing Channels