A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?
Question
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?
Solution
The business should create a communication strategy that includes the following steps:
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Update Business Hours: The first step is to update the business hours on all platforms where they are listed. This includes the company's website, Google My Business listing, and any other online directories.
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Social Media Announcement: The business should make an announcement on all its social media platforms. This could be in the form of a post or a story. The announcement should clearly state the change in business hours and the reason for the change.
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Email Newsletter: If the business has a mailing list, they should send out an email notifying customers of the change. This email should also include any other relevant information, such as special holiday promotions or events.
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In-Store Signage: The business should also put up signs in the store notifying customers of the change in hours. This is especially important for regular customers who may not follow the business online.
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Press Release: If the business is large enough, they might also consider issuing a press release. This can help reach a wider audience and ensure that the information is picked up by local news outlets.
By following these steps, the business can ensure that its customers are aware of the change in hours organically, without having to spend money on advertising.
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1. You have made plans to go on an outing with friends. You have spoken with your manager and team in advance, and you've arranged for you to leave early and your colleague Jim to stay and close the store. It is now nearly the time when it was agreed you could leave, and you are finishing up your paperwork. However, a large group of customers has just entered the store and are trying out products, creating disarray in the product displays. Jim is helping them with their inquiries, but you know that organizing and closing the store will now take him longer than usual. What would you do?A. Tell Jim that you appreciate his help and will return the favor.B. Cancel your plans and stay at the store.C. Call your friends and let them know that you will be late; stay a little longer and help Jim.D. Leave at the agreed time, but ask Jim if there is anything he needs you to prepare or do before you go.
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