Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.Which advice should he not take?Select All Correct ResponsesContract an agency offering top organic search positionsDon’t change your keywords as it confuses search enginesStay up to date with search engine changesRead about the trends in your industry and use them to create content for your pageGet opinions from your customers on what might be missing from your siteSUBMIT
Question
Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.Which advice should he not take?Select All Correct ResponsesContract an agency offering top organic search positionsDon’t change your keywords as it confuses search enginesStay up to date with search engine changesRead about the trends in your industry and use them to create content for your pageGet opinions from your customers on what might be missing from your siteSUBMIT
Solution
Eric should not take the following advice:
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Contract an agency offering top organic search positions: This is not a good idea because no one can guarantee top positions in organic search results. Google's algorithms are complex and constantly changing, so it's impossible to guarantee a specific ranking.
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Don’t change your keywords as it confuses search engines: This is also not good advice. It's important to update and refine your keywords regularly based on current trends and search data. Search engines are sophisticated enough to handle changes in keywords.
The rest of the advice is beneficial for maintaining SEO over time.
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Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.
Kaizad runs an online fitness coaching business and wants to rank higher on search engine results pages (SERPs) for keywords related to his niche. Which SEO tactic should Kaizad prioritize to improve his website's ranking?Acquiring backlinks from reputable fitness-related websitesSending out weekly newsletters to his email subscribersDesigning visually appealing graphics for his websitePosting daily updates on his business's social media profiles
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Eric has been selling fruit and veg online for a while.He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.What information will analytics give him?Select All Correct ResponsesWhere website visitors are locatedWhich website visitors turn into paying customersWhat content visitors interact withWhether customers enjoy the fruit and veg they buy
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