Kaizad runs an online fitness coaching business and wants to rank higher on search engine results pages (SERPs) for keywords related to his niche. Which SEO tactic should Kaizad prioritize to improve his website's ranking?Acquiring backlinks from reputable fitness-related websitesSending out weekly newsletters to his email subscribersDesigning visually appealing graphics for his websitePosting daily updates on his business's social media profiles

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.Which advice should he not take?Select All Correct ResponsesContract an agency offering top organic search positionsDon’t change your keywords as it confuses search enginesStay up to date with search engine changesRead about the trends in your industry and use them to create content for your pageGet opinions from your customers on what might be missing from your siteSUBMIT

Harvinder Singh manages a fashion blog and wants to attract more organic traffic to his website. What SEO technique should Harvinder focus on to achieve his goal?Investing in paid advertising campaigns to drive traffic to his websitePublishing high-quality, informative content that aligns with popular fashion trendsCreating eye-catching banner advertisements for his blogCollaborating with influencers to promote his blog on social media platforms

Methods to improve a site's ranking in search engine results are referred to as:Group of answer choicesPay per clickConversion rateSearch marketingSearch engine optimizationClick through ads PreviousNext

There are five parts of this exercise. Please complete all of them. Scenario: A shoe brand in Pakistan intends to optimize keywords on its various category web pages to improve its ranking on search engine result pages. The brand has hired you as an SEO expert to conduct keyword research, select keywords for specific categories, and write meta titles for the web page based on the selected keywords. Tasks: 1. Create an account on Google Ads and open keyword planner tool. 2. Select formal shoes category and search relevant keywords on Keyword Planner Tool. 3. Refine the keywords for “men” from “Gender”. 4. Select and highlight 5 keywords having minimum search volume of 100 per month. 5. Write meta title and meta description for 2 of the selected keywords. Guidelines: • You can select any shoe brand website in Pakistan and its product page. • You are required to perform tasks on Google keyword planner tool. • To refine keywords, select “men” from “gender” option under the refine section available on the right side of the keyword planner tool. • Write meta title within 50-60 characters and meta description within 150-160 characters. NOTE: 1. Create an MS Word file with screenshots of Task 1, 2, 3 & 4 and provide the solution of Task 5 in writing. 2. We will analyze your solution based on the steps that you would perform.

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.