Which of the following activities is associated with the risk-taking function of wholesaling?Multiple Choiceproviding a sales force, advertising, sales promotion, and publicitycreating long-term partnerships among channel membersassuming responsibility for theft, product obsolescence, and excess inventoriesarranging and making local and long-distance shipments
Question
Which of the following activities is associated with the risk-taking function of wholesaling?Multiple Choiceproviding a sales force, advertising, sales promotion, and publicitycreating long-term partnerships among channel membersassuming responsibility for theft, product obsolescence, and excess inventoriesarranging and making local and long-distance shipments
Solution
The activity associated with the risk-taking function of wholesaling is "assuming responsibility for theft, product obsolescence, and excess inventories". This is because wholesalers take on the risk of these potential losses as part of their role in the distribution channel.
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