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A company doing marketing research finds that a 10 percent increase in its product's price would create a 5 percent decrease in the quantity demanded of its product.  a. Based on this information, demand for the company's product is multiple choice 1perfectly inelastic.unit-elastic.perfectly elastic.inelastic.elastic. b. Using this same information, the company should ________ the price of its product. multiple choice 2raiselowernot change

Question

A company doing marketing research finds that a 10 percent increase in its product's price would create a 5 percent decrease in the quantity demanded of its product.  a. Based on this information, demand for the company's product is multiple choice 1perfectly inelastic.unit-elastic.perfectly elastic.inelastic.elastic. b. Using this same information, the company should ________ the price of its product. multiple choice 2raiselowernot change

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Solution

a. Based on the information given, the demand for the company's product is inelastic. This is because the percentage change in quantity demanded (5%) is less than the percentage change in price (10%).

b. Using the same information, the company should raise the price of its product. This is because the demand is inelastic, meaning that the percentage decrease in quantity demanded is less than the percentage increase in price. Therefore, the company can increase its total revenue by raising the price.

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