Which of the following is a benefit of social media marketing?Cutting marketing costsImproving customer serviceImproving brand imageAll of these are benefits of social media marketing

One of the advantages of using social media, is that it allows businesses to Blank______.Multiple choice question.eliminate the use of word-of-mouth promotionseasily communicate with customersdelete unfavorable posts about the companyeliminate all other forms of advertising

What is the primary purpose of improving strategies in social media marketing?Answer areaTo control damageTo emancipate salesTo repurpose progressTo optimize performance and achieve better results

Importance of MarketingWhich of the following marketing functions will be most affected if a brand has very little presence across social media channels?Customer retentionCustomer engagementPricing

When compared to conventional forms of marketing communications, social media is typically ____ expensive and more ______.Multiple choice question.more, automatedmore, ineffectivevery, difficult to evaluateless, labour-intensive

Which of the following is true of social media?Multiple choice question.It embraces print and electronic means of communication that carry messages to widespread audiences.It is the collective benefit of social networks, which are built on reciprocal trust. It allows people to create and share online content or participate in social networking.It is the process by which a relatively small amount of people in the media industry control the material that reaches the audience.